Master of Business Administration - Marketing Concentration (BA MARK MBA)
MASTER OF BUSINESS ADMINISTRATION - MARKETING CONCENTRATION • 39 CREDITS • BA MARK MBA
This concentration is designed for both professionals who desire to advance and entry level professionals who desire to grow in the dynamic and challenging marketing profession. The program is intended for those who want to keep up with emerging trends in marketing such as multicultural marketing, strategic brand marketing, entrepreneurial marketing, and emerging marketing media.
Davenport University’s 39 credit MBA program is designed for those early in their business careers and entrepreneurial endeavors, and those mid to senior-level managers looking to sharpen their professional skills. The student will complete a set of core requirements prior to proceeding to concentration courses.
Foundations of Business Requirements All students admitted into the Davenport University 39 credit MBA are expected to have the necessary business foundations prior to entering the 600-level courses. Students without an earned grade of B or better within the last eight years in undergraduate course work in the areas of accounting, finance, management, marketing and statistics will be required to take these foundational business (500-level) courses.
Students who have a 2.75 cumulative GPA in a bachelor’s degree in business or a business related field will not be required to complete the Foundations of Business courses.
Foundation courses for non-business undergraduate majors:
ACCT510 Fundamentals of Accounting Principles and Concepts
BUSN520 Management and Marketing
FINC510 Foundations of Financial Management
STAT500 Statistics for Business
Which class should I take? When should I take it?
See our Recommended Program Sequences:
|BUSN688||Quantitative Business Analysis||3|
|LEGL710||Ethical/Legal Frmwrk 21st Cent||3|
|MGMT757||Operations & Supply Chain Mgt||3|
|MKTG757||Strategic Brand Devel & Mgmt||3|
|MKTG775||Integrated Mktg Comm Strategy||3|
|CAPS794||Business Integration Capstone||3|