Master of Business Administration - Marketing Concentration

MASTER OF BUSINESS ADMINISTRATION - MARKETING CONCENTRATION  •  39 CREDITS  •  BA MARK MBA

This concentration is designed for both professionals who desire to advance and entry-level professionals who desire to grow in the dynamic and challenging marketing profession. The program is intended for those who want to keep up with emerging trends in marketing such as multicultural marketing, strategic brand marketing, entrepreneurial marketing, and emerging marketing media.

MBA CURRICULUM
Davenport University’s 39 credit MBA program is designed for those early in their business careers and entrepreneurial endeavors, and those mid to senior-level managers looking to sharpen their professional skills. The student will complete a set of core requirements prior to proceeding to concentration courses.

Any exceptions or variations must be approved by the MBA/MM exceptions committee.

Foundations of Business Requirements
All students admitted into any Davenport University MBA program are expected to have the necessary business foundations prior to entering the 600-level courses. If a student does not provide satisfactory evidence of the Foundational Knowledge, they will need to complete any or all of the following.  These courses are not included in the credits required for degree completion.

Any exceptions or variations must be approved by the MBA/MM exceptions committee.

• ACCT 510 - Fundamentals of Accounting Principles and Concepts 3 Credits
• BUSN 520 - Management and Marketing 3 Credits
• FINC 510 - Foundations of Financial Management 3 Credits
• STAT 500 - Statistics for Business 3 Credits