Master of Business Administration - Human Resource Management Concentration
Master of Business Administration - Human Resource Management Concentration (BA HMRS MBA)
39 Credits
MASTER OF BUSINESS ADMINISTRATION - HUMAN RESOURCE MANAGEMENT CONCENTRATION • 39 CREDITS • BA HMRS MBA
Students in Davenport's Master of Business Administration's Human Resources Concentration program are exposed to a wide variety of human resources topics that challenge twenty-first century businesses. This program emphasizes systemic and strategic problem-solving skills that are essential to the human resources professional.
The Human Resources Concentration is aligned with the Society of Human Resource Management (SHRM) educational standards for human resource management professionals. Eligible students can prepare for and take the SHRM Certified Professional (CP) exam at the end of their program.
MBA CURRICULUM
Davenport University’s 39 credit MBA program is designed for those early in their business careers and entrepreneurial endeavors, and those mid to senior-level managers looking to sharpen their professional skills. The student will complete a set of core requirements prior to proceeding to concentration courses.
Foundations of Business Requirements
All students admitted into the Davenport University 39 credit MBA are expected to have the necessary business foundations prior to entering the 600-level courses. Students without an earned grade of B or better within the last eight years in undergraduate course work in the areas of accounting, finance, management, marketing and statistics will be required to take these foundational business (500-level) courses.
Students who have a 2.75 cumulative GPA in a bachelor’s degree in business or a business related field will not be required to complete the Foundations of Business courses.
Foundation courses for non-business undergraduate majors:
ACCT510 Fundamentals of Accounting Principles and Concepts
BUSN520 Management and Marketing
FINC510 Foundations of Financial Management
STAT500 Statistics for Business
Which class should I take? When should I take it?
See our Recommended Program Sequences:
- MBA - Human Resource Management Concentration (web)
- MBA - Human Resource Management Concentration (pdf)
Core Courses |
24 Credits | |
---|---|---|
ACCT640 | Managerial Accounting | 3 |
BUSN688 | Quantitative Business Analysis | 3 |
ECON625 | Managerial Economics | 3 |
FINC620 | Corporate Finance | 3 |
LEGL710 | Ethical/Legal Frmwrk 21st Cent | 3 |
MGMT653 | Leading Organizations | 3 |
MGMT757 | Operations & Supply Chain Mgt | 3 |
MKTG610 | Marketing Strategies | 3 |
Concentration Courses |
12 Credits | |
---|---|---|
HRMG700 | Managing Human Resources | 3 |
HRMG720 | Employment Law/Labor Relations | 3 |
HRMG725 | Finance Compensation/Benefits | 3 |
HRMG750 | Org Development & Training | 3 |
Capstone |
3 Credits | |
---|---|---|
CAPS794 | Business Integration Capstone | 3 |
Master of Business Administration - Health Care Management Concentration
Master of Business Administration - Health Care Management Concentration (BA HLTC MBA)
39 Credits
MASTER OF BUSINESS ADMINISTRATION - HEALTH CARE MANAGEMENT CONCENTRATION • 39 CREDITS • BA HLTC MBA
The Health Care Management Concentration focuses on strategic, financial, and ethical decision-making skills in an evolving health care environment. The program is designed to advance students’ practical expertise in managing diverse health care processes necessary for individual and corporate growth and development. These skills are integrated through interdisciplinary approaches of health care organizations, ethical and legal issues, financial management, managing projects, information management, and strategic management using case analysis and interactive technologies.
The Health Care Management Concentration serves health care providers as well as individuals who are involved in the management and reimbursement of health care services. Individuals who desire to enter the health care management field will also benefit from this program.
MBA CURRICULUM
Davenport University’s 39 credit MBA program is designed for those early in their business careers and entrepreneurial endeavors, and those mid to senior-level managers looking to sharpen their professional skills. The student will complete a set of core requirements prior to proceeding to concentration courses.
Foundations of Business Requirements
All students admitted into the Davenport University 39 credit MBA are expected to have the necessary business foundations prior to entering the 600-level courses. Students without an earned grade of B or better within the last eight years in undergraduate course work in the areas of accounting, finance, management, marketing and statistics will be required to take these foundational business (500-level) courses.
Students who have a 2.75 cumulative GPA in a bachelor’s degree in business or a business related field will not be required to complete the Foundations of Business courses.
Foundation courses for non-business undergraduate majors:
ACCT510 Fundamentals of Accounting Principles and Concepts
BUSN520 Management and Marketing
FINC510 Foundations of Financial Management
STAT500 Statistics for Business
Which class should I take? When should I take it?
See our Recommended Program Sequences:
Core Courses |
24 Credits | |
---|---|---|
ACCT640 | Managerial Accounting | 3 |
BUSN688 | Quantitative Business Analysis | 3 |
ECON625 | Managerial Economics | 3 |
FINC620 | Corporate Finance | 3 |
HCMG730 | Ethical/Legal Prspct Health Cr | 3 |
MGMT653 | Leading Organizations | 3 |
MGMT757 | Operations & Supply Chain Mgt | 3 |
MKTG610 | Marketing Strategies | 3 |
Concentration Courses |
12 Credits | |
---|---|---|
HCMG630 | Health Care Organizations | 3 |
HCMG745 or HCMG770 | Health Care Practice Management or Strategic Management in Health Care | 3 |
HCMG750 | Financial Mgmt for Health Care | 3 |
HINT730 | Legal Aspects and Compliance | 3 |
Capstone |
3 Credits | |
---|---|---|
CAPS794 | Business Integration Capstone | 3 |
Medical Case Management Certificate
Medical Case Management Certificate (MED CASE PBC)
20-22 Credits
POST-BACCALAUREATE CERTIFICATE • 20-22 CREDITS • MED CASE PBC
The Medical Case Management Certificate program is designed for working professionals who have obtained a bachelor’s degree in a science, health, or human services related profession and want to pursue or advance their career as a case manager. The certificate will prepare students to work with interdisciplinary health teams through a collaborative process that assesses plans, implements, coordinates, monitors and evaluates options to meet clients’ health and human service needs. Students who have a current, active, and unrestricted licensure or certification in a health or human services discipline that allows them to conduct an assessment independently may be qualified to take the Case Managers Certification Exam.
Preadmission Requirements:
Successful completion of an undergraduate degree earned at an accredited college or university as well as successful completion of Anatomy & Physiology equivalent to BIOL115 and BIOL116. Student will need to complete BIOL116 or BIOL 222/BIOL 222L prior to beginning medical case management classes.
*MCMG495 Case Management Practicum is required if students have not previously completed a supervised field experience in case management, health, or behavioral health in their baccalaureate degree program.
Which class should I take? When should I take it?
See our Recommended Program Sequences:
Major |
20-22 Credits | |
---|---|---|
MCMG300 | Case Management Fundamentals | 3 |
MCMG312 | Insurance/UR/Dischrge Planning | 3 |
MCMG401 | Case Mgmt Document/Reporting | 4 |
MCMG402 | Disability Case Management | 3 |
Choose from seven to nine credits from the following: |
(7-9) Credits | |
---|---|---|
MCMG310 | Community Services | 3 |
MCMG311 | Adjustment to Disability | 3 |
MCMG403 | Case Mgt Special Populations | 3 |
MCMG495 | Case Management Practicum | 4 |
Human Resource Management
Human Resource Management (HR MGMT GRC)
12-18 Credits
HUMAN RESOURCE MANAGEMENT GRADUATE CERTIFICATE • 12-18 CREDITS • HR MGMT GRC
Graduate Certificates provide students with the opportunity to deepen their skills in a particular subject. They may be completed at any time while taking Master of Business Administration courses provided the prerequisites are met, or may be completed as a stand-alone certificate.
The credit for a single course cannot be applied to more than one degree or certificate; a course substitution must be approved by the Department Chair.
Prerequisite: ACCT640 Managerial Accounting (3 cr) and FINC620 Corporate Finance (3 cr) and LEGL710 Ethical and Legal Framework for 21st Century Business (3 cr), are required prerequisites that must be completed prior to taking the following courses in the Graduate Certificate in Human Resource Management.
*Please note: Due to the limited course work for the graduate certificate, this program is not considered aligned with SHRM requirements. If you are interested in taking the SHRM Certified Professional examination, please see your advisor to determine eligibility.
Which class should I take? When should I take it?
See our Recommended Program Sequences:
Major |
12 Credits | |
---|---|---|
HRMG700 | Managing Human Resources | 3 |
HRMG720 | Employment Law/Labor Relations | 3 |
HRMG725 | Finance Compensation/Benefits | 3 |
HRMG750 | Org Development & Training | 3 |
Nursing Pre-Licensure
Nursing Pre-Licensure (P-LIC RN BSN)
120-133 Credits
BACHELOR OF SCIENCE IN NURSING PRE-LICENSURE • 120-133 CREDITS • P-LIC RN BSN
This program is designed for students who have chosen to pursue a career as a professional nurse. The purpose of the bachelor’s degree nursing program at Davenport University is to prepare the graduate with the skill and knowledge necessary to function in the role of the professional nurse through the use of critical thinking, advanced assessment skills, communication, collaborating practices, applied research, self-directed learning, leadership and management skills, systems thinking, and professional development. This program prepares graduates for nursing practice across the continuum of care and in communities.
Program seats are limited and entry is competitive. Students are admitted to the program based on their cumulative GPA, TEAS scores, professional recommendations, and a personal essay. Students who meet admissions criteria will be provisionally admitted to the program pending completion of the Criminal Background Check (CBC) and Drug Screen (DS).
*All BIOL and CHEM prefixed courses taken as requirements in the Nursing programs require a C+ or better grade for successful completion.
*Upon acceptance of a nursing seat, the following courses within the Nursing Pre-Licensure BSN program are required to be completed at Davenport University (BIOL110/110L, BIOL221/221L, BIOL222/222L, BIOL211/211L, BIOL312, CHEM150/150L). Credits for required biology courses will not be transferred after nursing seat acceptance.
*Nursing Pre-Licensure BSN students may take online offerings with permission of the Nursing Department.
The Bachelor of Science in Nursing degree requirements must be met based on the catalog year of acceptance to the BSN Nursing Pre-Licensure program.
Which class should I take? When should I take it?
See our Recommended Program Sequences:
- Nursing Prelicensure, BSN - FALL START (web)
- Nursing Prelicensure, BSN - FALL START (pdf)
- Nursing Prelicensure, BSN - WINTER START (web)
- Nursing Prelicensure, BSN - WINTER START (pdf)
Foundations of Excellence |
37 Credits | |
---|---|---|
ACES100 | AchieveCareer/EducationSuccess | 3 |
BIOL110 | Foundations of Cell Biology | 3 |
BIOL110L | Foundation of Cell Biology Lab | 1 |
BIOL221 | Anatomy & Physiology I | 3 |
BIOL221L | Anatomy & Physiology I Lab | 1 |
BIOL222 | Anatomy & Physiology II | 3 |
BIOL222L | Anatomy & Physiology II Lab | 1 |
CHEM150 | Foundations of Chemistry | 3 |
CHEM150L | Foundations of Chemistry Lab | 1 |
COMM120 | Presentation Techniques | 3 |
ENGL109 | Composition | 3 |
ENGL110 | Advanced Composition | 3 |
MATH125 | Intermediate Algebra | 3 |
PSYC101 | Introductory Psychology | 3 |
STAT219 | Introduction to Biostatistics | 3 |
Foundations of Health Professions |
17 Credits | |
---|---|---|
BIOL211 | Microbiology | 3 |
BIOL211L | Microbiology Lab | 1 |
BIOL312 | Pathophysiology | 4 |
HLTH101 | Introduction to Health Careers | 3 |
HLTH101M | Intro to Health Careers | 0 |
HLTH230 | Health Care Law and Ethics | 3 |
PSYC303 | Developmental Psychology | 3 |
SOSC201 | Diversity in Society | 3 |
Complete the optional Medical Case Management Specialty [CMS] |
(13) Credits | |
---|---|---|
MCMG300 | Case Management Fundamentals | 3 |
MCMG312 | Insurance/UR/Dischrge Planning | 3 |
MCMG401 | Case Mgmt Document/Reporting | 4 |
MCMG403 | Case Mgt Special Populations | 3 |
Accounting Fraud Investigation
Accounting Fraud Investigation (ACC FRD BBA)
120 Credits
BACHELOR OF BUSINESS ADMINISTRATION • 120 CREDITS • ACC FRD BBA
This program combines the development of technical skills in accounting, computer security, and legal investigation that are needed in fraud examination. Students specifically learn accounting principles, information systems, and auditing practices required in establishing internal controls for fraud prevention. In addition, this learning is coupled with the knowledge of network security that develops technological abilities in fraud detection. Interlacing the coursework in auditing and security is learning regarding the principles, methods, and techniques used in conducting criminal investigations that brings the fraud examination full circle. This program also prepares students with the soft skills of communications, teamwork and leadership needed by the fraud examiner professional.
Which class should I take? When should I take it?
See our Recommended Program Sequences:
Foundations of Excellence |
39 Credits | |
---|---|---|
ACES100 or OPEN | Achieving Career and Education Success or (if exempt) Open Elective | 3 |
COMM120 | Presentation Techniques | 3 |
DATA275 | Introduction to Data Analytics | 3 |
ECON200 | Microeconomics | 3 |
ECON201 | Macroeconomics | 3 |
ENGL109 | Composition | 3 |
ENGL110 | Advanced Composition | 3 |
ENGL311 | Professional Writing | 3 |
HUMN | Humanities Elective | 3 |
MATH125 | Intermediate Algebra | 3 |
SOSC | Social Science Elective | 3 |
SOSC201 | Diversity in Society | 3 |
STAT220 | Introduction to Statistics | 3 |
Foundations of Business |
32 Credits | |
---|---|---|
ACCT201 | Accounting Foundations I | 4 |
ACCT202 | Accounting Foundations II | 4 |
ACCT220 | Accounting Information Tech | 3 |
BITS211 | Microcomp Appl Spreadsheet | 3 |
BUSN210 | Professional Ethics | 3 |
FINC211 | Corporate Finance | 3 |
GPMT287 | Principles of Project Mgmt | 3 |
LEGL210 | Business Law Foundations | 3 |
MGMT211 | Management Foundations | 3 |
MKTG211 | Marketing Foundations | 3 |
Major |
48 Credits | |
---|---|---|
ACCT213 | Cost Accounting | 3 |
ACCT301 | Intermediate Accounting I | 4 |
ACCT302 | Intermediate Accounting II | 4 |
ACCT310 | Accounting Fraud Examination | 3 |
ACCT315 | Federal Taxation I | 3 |
ACCT320 | Auditing & Assurance Services | 3 |
ACCT350 | Accounting Information Systems | 3 |
ACCT401 | Cert Internal Audit Basics CIA | 3 |
ACCT421 | EDP Computer Auditing | 3 |
ACCT495 | Accounting Issues & Research | 4 |
IAAS221 | Security Foundations | 3 |
IAAS332 | Authentication and Audits | 3 |
LEGL211 | Criminal Law | 3 |
PSMG250 | Investigative Tech & Procedure | 3 |
Open Electives |
1 Credits |
---|
Choose one of the three following experiencial learning courses: |
(3) Credits | |
---|---|---|
ACCT490 | Accounting BBA Internship | 3 |
BUSN489 | Field Experience in Business | 3 |
FINC493 & FINC494 | ACG Capstone Experience I & ACG Capstone Experience II | 3 |
Health Services Administration
Health Services Administration (HLTH SRV BS)
120 Credits
BACHELOR OF SCIENCE • 120 CREDITS • HLTH SRV BS
The Health Services Administration program prepares the graduate for entry-level management positions in various health care settings and organizations. Health services administration careers can include working in integrated health care systems, retirement and long term care facilities, physicians’ practices, community health organizations, health care associations and insurance carriers third party administrators. Specialties are designed to assist students needing or desiring a more focused area of interest. This degree prepares individuals interested in pursuing Davenport University’s MBA program.
*It is recommended that students seeking this degree program complete BIOL120 and BIOL131. Biology, chemistry and/or natural science electives may be substituted if the student has previously earned applicable credits.
Please note that students will not be awarded both the B.B.A. Health Services Administration and the B.S. Health Services Administration. Only one degree and catalog year of the Health Services Administration major may be declared.
Which class should I take? When should I take it?
See our Recommended Program Sequences:
- Health Services Administration, BS (web)
- Health Services Administration, BS (pdf)
- Specialty: Health Information Assurance (web)
- Specialty: Health Information Assurance (pdf)
- Specialty: Human Resource Management (web)
- Specialty: Human Resource Management (pdf)
- Specialty: Project Management (web)
- Specialty: Project Management (pdf)
Foundations of Excellence |
33-34 Credits | |
---|---|---|
ACES100 | AchieveCareer/EducationSuccess | 3 |
BIOL120 or SCI | Essentials of Anatomy and Physiology or Natural Science Elective* | 3-4 |
BIOL131 or SCI | Introduction to Human Disease or Natural Science Elective* | 3 |
COMM120 | Presentation Techniques | 3 |
ENGL109 | Composition | 3 |
ENGL110 | Advanced Composition | 3 |
ENGL311 | Professional Writing | 3 |
MATH125 | Intermediate Algebra | 3 |
PSYC101 | Introductory Psychology | 3 |
SOSC201 | Diversity in Society | 3 |
STAT219 | Introduction to Biostatistics | 3 |
Foundations of Health Professions |
27 Credits | |
---|---|---|
ACCT200 | Accounting Basics for Managers | 3 |
BITS211 | Microcomp Appl Spreadsheet | 3 |
CISP111 | Requirements Planning/Develop | 3 |
HINT201 | Health Information Technology | 3 |
HLTH101M | Intro to Health Careers | 0 |
HLTH210 | Health Care Orgnztns & Systems | 3 |
HLTH211 | Healthcare Management | 3 |
HLTH230 | Health Care Law and Ethics | 3 |
HLTH250 | Healthcare Reimbursement Mgmt | 3 |
MKTG211 | Marketing Foundations | 3 |
Major |
55-58 Credits | |
---|---|---|
FINC403 | Health Care Finance | 3 |
HINT209 | Quality/Perf Improve Hlth Care | 3 |
HLTH320 | Public Health Perspectives | 3 |
HLTH401 | Health Care Research | 3 |
HLTH460 | Health Promotion & Education | 3 |
HRMG213 | Human Resource Management | 3 |
HSAD301 | Cultural Issues in Health Care | 3 |
HSAD302 | Regulatory Health Care | 3 |
HSAD402 | Health Care Risk Management | 3 |
HSAD403 | Health Care Economics | 3 |
HSAD425 | Bioethics | 3 |
HSAD440 | Health Care Strategic Planning | 3 |
HSAD493 or HSAD495 | Health Services Administration Online Practicum or Health Services Administration Practicum | 4 |
MGMT321 | Organizational Behavior | 3 |
Recommended Open Electives |
2-5 Credits | |
---|---|---|
COMM311 | Organizational Communication | 3 |
HLTH100* | Cardiopulmonary Resuscitation/First Aid | 1 |
HLTH202 | Death and Dying | 3 |
HSAD490 | Health Services Admin Intrnshp | 3 |
PSYC270 | Dimensions Of Aging | 3 |
PSYC303 | Developmental Psychology | 3 |
SABR381 | Study Abroad Experience | 1 - 3 |
Health Care Specialty courses [HS] comprising the major area of the earned health care related associate's degree or select one of the following Specialties: |
(12-15) Credits |
---|
Human Resource Management Specialty [HHRS] |
(12) Credits | |
---|---|---|
HRMG313 | Staffing Organizations | 3 |
HRMG350 | Training for Organizations | 3 |
HRMG431 | Negotiation/Dispute Resolution | 3 |
MGMT316 | Innovation & Managing Change | 3 |
Health Information Assurance Specialty [HLAS] |
(15) Credits | |
---|---|---|
CISP247 | Database Design | 3 |
HINT340 | Privacy/Security/Training HIM | 3 |
HINT350 | Clinical Information Systems | 3 |
HINT400 | Management Information Systems | 3 |
IAAS221 | Security Foundations | 3 |
Project Management Specialty [PTMS] |
(12) Credits | |
---|---|---|
GPMT287 | Principles of Project Mgmt | 3 |
GPMT385 | Project Scheduling with Agile | 3 |
GPMT400 | Project Fincl/Risk Analysis | 3 |
GPMT446 | Project Quality Management | 3 |
Medical Case Management
Medical Case Management (MED C MGT BS)
120 Credits
BACHELOR OF SCIENCE • 120 CREDITS • MED C MGT BS
This program is designed to prepare the individual who is interested in entering or advancing in the area of medical case management. The student will learn the components of case management including assessing, planning, implementing, coordinating, monitoring, and evaluating the care of a client across the continuum of care. The program is open to health and human services professionals including Nurses and Medical Assistants, as well as those with no health-related background.
Potential employment for medical case managers may include working with insurance providers, third party administrators, integrated health care systems, physicians’ practices, rehabilitation agencies, legal firms, human services organizations or attorneys practicing in worker compensation and personal injury, government agencies, self insured organizations or as an independent consultant. This curriculum can prepare students for entry into the Davenport University's MBA Program
To be prepared for success on the national certification exam and entry into the Medical Case Management profession, it is strongly recommended that students meet the most current catalog year requirements.
Which class should I take? When should I take it?
See our Recommended Program Sequences:
Foundations of Excellence |
41 Credits | |
---|---|---|
ACES100 | AchieveCareer/EducationSuccess | 3 |
BIOL115 | A & P w/Human Disease I | 4 |
BIOL116 | A & P w/Human Disease II | 4 |
BIOL310 | Nutrition | 3 |
COMM120 | Presentation Techniques | 3 |
ENGL109 | Composition | 3 |
ENGL110 | Advanced Composition | 3 |
ENGL311 | Professional Writing | 3 |
HUMN | Humanities Elective | 3 |
MATH125 | Intermediate Algebra | 3 |
PSYC101 | Introductory Psychology | 3 |
SOSC | Social Science Elective | 3 |
SOSC201 | Diversity in Society | 3 |
STAT219 | Introduction to Biostatistics | 3 |
Foundations of Health Professions |
18 Credits | |
---|---|---|
CISP111 | Requirements Planning/Develop | 3 |
HLTH101M | Intro to Health Careers | 0 |
HLTH110 | Medical Terminology | 3 |
HLTH211 | Healthcare Management | 3 |
HLTH220* | Pharmacology | 3 |
HLTH230 | Health Care Law and Ethics | 3 |
HLTH250 | Healthcare Reimbursement Mgmt | 3 |
Major |
35 Credits | |
---|---|---|
HINT209 | Quality/Perf Improve Hlth Care | 3 |
HLTH320 | Public Health Perspectives | 3 |
HLTH401 | Health Care Research | 3 |
MCMG300 | Case Management Fundamentals | 3 |
MCMG310 | Community Services | 3 |
MCMG311 | Adjustment to Disability | 3 |
MCMG312 | Insurance/UR/Dischrge Planning | 3 |
MCMG401 | Case Mgmt Document/Reporting | 4 |
MCMG402 | Disability Case Management | 3 |
MCMG403 | Case Mgt Special Populations | 3 |
MCMG493 or MCMG495 | Case Management Online Practicum or Case Management Practicum | 4 |
Recommended Open Electives |
26 Credits | |
---|---|---|
COMM311 | Organizational Communication | 3 |
COMM313 | Small Group Communication | 3 |
HLTH202 | Death and Dying | 3 |
HLTH210 | Health Care Orgnztns & Systems | 3 |
HSAD301 | Cultural Issues in Health Care | 3 |
LEGL210 | Business Law Foundations | 3 |
MCMG410 | Case Mgmt Certification Prep | 1 |
PSYC303 | Developmental Psychology | 3 |
Management
Management (MGMT BBA)
120 Credits
BACHELOR OF BUSINESS ADMINISTRATION • 120 CREDITS • MGMT BBA
The BBA Management prepares students for roles in managing and leading to impact organizational behaviors, cultures, and structures that support business growth and change. The focus is on the integration of knowledge and skills in the areas of planning, leading, organizing, and controlling, to improve organizational performance and sustainability. Graduates earn a Bachelor of Business Administration degree with a major in Management. Optional Specialties that can be completed with this degree are Global Project Management, Risk Management and Insurance or Supply Chain and Logistics.
Which class should I take? When should I take it?
See our Recommended Program Sequences:
- Management, BBA (web)
- Management, BBA (pdf)
- Specialty: Global Project Management (web)
- Specialty: Global Project Management (pdf)
- Specialty: Risk Management and Insurance (web)
- Specialty: Risk Management and Insurance (pdf)
- Specialty: Supply Chain (web)
- Specialty: Supply Chain (pdf)
Foundations of Excellence |
39 Credits | |
---|---|---|
ACES100 or OPEN | Achieving Career and Education Success or (if exempt) Open Elective | 3 |
COMM120 | Presentation Techniques | 3 |
DATA275 | Introduction to Data Analytics | 3 |
ECON200 | Microeconomics | 3 |
ECON201 | Macroeconomics | 3 |
ENGL109 | Composition | 3 |
ENGL110 | Advanced Composition | 3 |
ENGL311 | Professional Writing | 3 |
HUMN | Humanities Elective | 3 |
MATH125 | Intermediate Algebra | 3 |
SOSC | Social Science Elective | 3 |
SOSC201 | Diversity in Society | 3 |
STAT220 | Introduction to Statistics | 3 |
Foundations of Business |
32 Credits | |
---|---|---|
ACCT201 | Accounting Foundations I | 4 |
ACCT202 | Accounting Foundations II | 4 |
BITS211 | Microcomp Appl Spreadsheet | 3 |
BUSN210 | Professional Ethics | 3 |
CISP111 | Requirements Planning/Develop | 3 |
FINC211 | Corporate Finance | 3 |
GPMT287 | Principles of Project Mgmt | 3 |
LEGL210 | Business Law Foundations | 3 |
MGMT211 | Management Foundations | 3 |
MKTG211 | Marketing Foundations | 3 |
Major |
34-49 Credits | |
---|---|---|
BUSN303 | ||
BUSN489 or MGMT490 | Field Experience in Business or Management BBA Internship | 3-6 |
HRMG213 | Human Resource Management | 3 |
HRMG431 | Negotiation/Dispute Resolution | 3 |
MGMT316 | Innovation & Managing Change | 3 |
MGMT321 | Organizational Behavior | 3 |
MGMT352 or RMGI221 | Managing Non-Profits and Social Enterprises or Risk Management and Insurance Analysis | 3 |
MGMT375 | Leadership Discovery | 3 |
MGMT412 | Quality Management | 3 |
MGMT467 | International Management | 3 |
MGMT495 | Strategic Management Capstone | 4 |
Choose one of the following specialties listed below (12 credits) or choose an additional 12 credits in Open Electives: |
(12) Credits |
---|
Open Electives |
3-15 Credits |
---|
Global Project Management Specialty [CTGT] |
(12) Credits | |
---|---|---|
GPMT385 | Project Scheduling with Agile | 3 |
GPMT400 | Project Fincl/Risk Analysis | 3 |
GPMT410 | Global Sourcing for Projects | 3 |
GPMT446/490/499 | Project Quality Management or Project Management Internship or Certified Project Management Professional (PMP)® Preparation | 3 |
Risk Management and Insurance Specialty [RMGI] |
(12) Credits | |
---|---|---|
RMGI420 or RMGI457 | Insurance Company Operations and Regulations or Managing Enterprise Risk | 3 |
RMGI454 | ||
RMGI455 | Assessment & Treatment of Risk | 3 |
RMGI456 | Risk Financing | 3 |
Supply Chain and Logistics Specialty [SCLS] |
(12) Credits | |
---|---|---|
LEGL320 | International Business Law | 3 |
MGMT413 | Sustainable Supply Chain Mgmt | 3 |
SCMT430 | Intermodal Transportation | 3 |
SCMT440 | Warehousing Mgmt Systems | 3 |
Marketing
Marketing (MKTG BBA)
120 Credits
BACHELOR OF BUSINESS ADMINISTRATION • 120 CREDITS • MKTG BBA
Marketing students gain skills in business fundamentals and specific marketing disciplines in a learning environment that balances textbook theory with real-world marketing application. Students become familiar with the marketing functions and processes that deliver customer value, enhance customer relationships and benefit organizations and their stakeholders. Varied learning methodologies that emphasize critical thinking, problem solving and ethical decision-making prepare students for the marketing challenges of today’s global environment. Graduates earn a Bachelor of Business Administration degree with a major in Marketing and an elective Specialty in Digital Marketing and Promotion, Marketing Technology, or Value Chain.
Which class should I take? When should I take it?
See our Recommended Program Sequences:
- Marketing, BBA (web)
- Marketing, BBA (pdf)
- Specialty: Digital Marketing and Promotion (web)
- Specialty: Digital Marketing and Promotion (pdf)
- Specialty: Marketing Technology (web)
- Specialty: Marketing Technology (pdf)
- Specialty: Value Chain (web)
- Specialty: Value Chain (pdf)
Foundations of Excellence |
39 Credits | |
---|---|---|
ACES100 or OPEN | Achieving Career and Education Success or (if exempt) Open Elective | 3 |
COMM120 | Presentation Techniques | 3 |
DATA275 | Introduction to Data Analytics | 3 |
ECON200 | Microeconomics | 3 |
ECON201 | Macroeconomics | 3 |
ENGL109 | Composition | 3 |
ENGL110 | Advanced Composition | 3 |
ENGL311 | Professional Writing | 3 |
HUMN | Humanities Elective | 3 |
MATH125 | Intermediate Algebra | 3 |
SOSC | Social Science Elective | 3 |
SOSC201 | Diversity in Society | 3 |
STAT220 | Introduction to Statistics | 3 |
Foundations of Business |
32 Credits | |
---|---|---|
ACCT201 | Accounting Foundations I | 4 |
ACCT202 | Accounting Foundations II | 4 |
BITS211 | Microcomp Appl Spreadsheet | 3 |
BUSN210 | Professional Ethics | 3 |
CISP111 | Requirements Planning/Develop | 3 |
FINC211 | Corporate Finance | 3 |
GPMT287 | Principles of Project Mgmt | 3 |
LEGL210 | Business Law Foundations | 3 |
MGMT211 | Management Foundations | 3 |
MKTG211 | Marketing Foundations | 3 |
Major |
42 Credits | |
---|---|---|
BUSN489 or MKTG490 | Field Experience in Business or Marketing BBA Internship | 3 |
MKTG212 | Professional Selling | 3 |
MKTG310 | Consumer Behavior | 3 |
MKTG320 | Marketing of Services | 3 |
MKTG322 | Digital Marketing | 3 |
MKTG412 | Marketing Research | 3 |
MKTG421 | International Marketing | 3 |
MKTG440 | Strategic Marketing | 3 |
Plus 6 (six) Marketing electives [MKTG] or choose one of the following specialties: |
(12-18) Credits |
---|
Digital Marketing and Promotion Specialty [DMKS] |
(18) Credits | |
---|---|---|
CISP211 | E-Business Technologies | 3 |
MKTG214 | Public Relations Foundations | 3 |
MKTG312 | Digital Retailing | 3 |
MKTG324 | Social Media Strategies | 3 |
MKTG346 | Digital Brand Engagement | 3 |
MKTG425 | Search Engine Marketing/Analy | 3 |
Marketing Technology Specialty [MTCS] |
(18) Credits | |
---|---|---|
BITS301 | Image Editing Applications | 3 |
CISP211 | E-Business Technologies | 3 |
CISP220 | Web Page Applications | 3 |
CISP303 | Web Development | 3 |
MKTG346 | Digital Brand Engagement | 3 |
MKTG425 | Search Engine Marketing/Analy | 3 |
Open Electives |
(7) Credits |
---|
Value Chain Specialty [MVCS] |
(18) Credits | |
---|---|---|
CISP211 | E-Business Technologies | 3 |
GPMT410 | Global Sourcing for Projects | 3 |
MGMT413 | Sustainable Supply Chain Mgmt | 3 |
MKTG311 | Channel Strategy | 3 |
MKTG312 | Digital Retailing | 3 |
MKTG404 | Business to Business Marketing | 3 |