GRC | Davenport Programs

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Graduate Certificate

Marketing

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Marketing (MARKET GRC)

12-15 Credits

MARKETING GRADUATE CERTIFICATE • 12-15 CREDITS • MARKET GRC

Graduate Certificates provide students with the opportunity to deepen their skills in a particular subject. They may be completed at any time while taking Master of Business Administration courses provided the prerequisites are met, or may be completed as a stand-alone certificate.

The credit for a single course cannot be applied to more than one degree or certificate; any exceptions or variations must be approved by the MBA/MM exceptions committee.

Prerequisites: The following prerequisite course is required and must be completed before taking the major courses for the Graduate Certificate in Marketing:
• MKTG610 Marketing Strategies (3 cr)

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Courses		12 Credits
MKTG705	Digital Marketing This course examines the application of digital marketing tools to attract interest, influence consumers, and retain customers. Students will gain knowledge of customer relationship management using digital technology such as the Internet, social media, as well as emerging digital media platforms. Applicable Course Fees can be found at https://my.davenport.edu/financial-aid/how-much-does-du-cost/tuition-and-fees. Prerequisite(s): MKTG610	3
MKTG723	Consumer Behavior This course presents the theoretical and applied fundamentals of consumer and organizational behavior. Students will develop an understanding of how and why consumers and organizational buyers are influenced in the decision-making process. Emphasis is placed on internal and external behavior influencers including cultural and inter-cultural contexts, psychological and sociological influences, attitudinal as well as situational pressures and their impact on the consumer decision-making process. Applicable Course Fees can be found at https://my.davenport.edu/financial-aid/how-much-does-du-cost/tuition-and-fees. Prerequisite(s): MKTG610	3
MKTG757	Strategic Brand Devel & Mgmt This course provides students with strategies to define a brand’s position by focusing on developing a broad understanding of competitors, customer’s needs, and market opportunities. The student will explore new brand development, how to define a brand by utilizing customer and competitor analyses, how to create a sustainable market position, create and manage a brand, and identify brand equity dimensions. Applicable Course Fees can be found at https://my.davenport.edu/financial-aid/how-much-does-du-cost/tuition-and-fees. Prerequisite(s): MKTG610	3
MKTG775	Integrated Mktg Comm Strategy This course focuses on the study of the theoretical and practical application of integrated marketing communications. The strategy development includes exposure to the elements of the integrated marketing communications mix: advertising, sales promotion, public relations, interactive marketing, and personal selling. In addition, media strategy, creative strategy, integrated marketing communication objectives, and budget determination are explored. The course format includes case studies and/or group projects to exhibit topic comprehension. Applicable Course Fees can be found at https://my.davenport.edu/financial-aid/how-much-does-du-cost/tuition-and-fees. Prerequisite(s): MKTG610	3

Managerial Accounting

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Managerial Accounting (MAN ACCT GRC)

12 Credits

MANAGERIAL ACCOUNTING GRADUATE CERTIFICATE • 12-18 CREDITS • MAN ACCT GRC

Graduate Certificates provide students with the opportunity to deepen their skills in a particular subject. They may be completed at any time while taking Master of Business Administration courses provided the prerequisites are met, or may be completed as a stand-alone certificate.

The credit for a single course cannot be applied to more than one degree or certificate; any exceptions or variations must be approved by the MBA/MM exceptions committee.

Prerequisites: The following prerequisite courses are required and must be completed before taking the major courses for the Graduate Certificate in Managerial Accounting:
• ACCT640 Managerial Accounting (3 cr)
• FINC620 Corporate Finance (3 cr)

*ACCT761 and ACCT762 are only offered in a 15 week online format.

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Courses		12 Credits
ACCT625	Accounting Information Systems The course is an advanced level study in accounting information systems and the role it plays in management. Students will analyze the structure of accounting information, modularized by business functions and the organization structure. Students will learn to assess the adequacy of the control environment of the accounting information system. Students will also be exposed to topics on system analysis, design and implementation. Note: A grade of C or better is required on the final assessment in order to earn a passing grade in this course. Applicable Course Fees can be found at https://my.davenport.edu/financial-aid/how-much-does-du-cost/tuition-and-fees.	3
ACCT761	CMA Prep Finc Plan/Perform Ctl Introduction to CMA Credential and CMA Learning System; Section A: Planning, Budgeting and Forecasting; Section B: Performance Measurement; Section C: Cost Management; Section D: Internal Controls; Section E: Professional Ethics This course is primarily focused on preparing students to pass Part I of the CMA exam. This course is designed as a continuing study of cost management and cost control techniques. Included in the course is the study of management accounting planning and control techniques and decision-making and performance evaluation techniques. Such techniques include relevant costing, the budget process, capital budgeting, inventory and production management, and organizational performance evaluation. Note: A grade of C or better is required on the final assessment in order to earn a passing grade in this course. Applicable Course Fees can be found at https://my.davenport.edu/financial-aid/how-much-does-du-cost/tuition-and-fees. Prerequisite(s): An undergraduate course in C	3
ACCT762	CMA Prep Finc Decision Making Introduction to CMA Credential and CMA Learning System; Section A: Financial Statement Analysis; Section B: Corporate Finance; Section C: Decision Analysis and Risk Management; Section D: Investment Decisions; Section E: Professional Ethics This course is designed to enhance learning from earlier courses with a focus on financial statement analysis. Students are challenged to analyze financial statements with the ability to construct and communicate strategic decisions. Additionally they have to demonstrate an understanding of risk management throughout this process. Lastly, the students are taught to use this ability to ultimately make investment decisions. Note: A grade of C or better is required on the final assessment in order to earn a passing grade in this course. Applicable Course Fees can be found at https://my.davenport.edu/financial-aid/how-much-does-du-cost/tuition-and-fees. Prerequisite(s): An undergraduate course in Cost Accounting, a completed bachelor’s degree in account	3
FINC750	Advanced Financial Management This course is designed to explore advanced methods and techniques used in the financial management of an organization: cash management, capitalization issues, and approaches to financial planning, mergers, acquisitions and multi-national financial management. Students learn to assess the financial operations and positions of an organization using various analysis methods. Special consideration is given to unusual trends and accounting issues. Case studies are utilized to analyze the various financial strategies used by organizations. Note: A grade of C or better is required on the final assessment in order to earn a passing grade in this course. Applicable Course Fees can be found at https://my.davenport.edu/financial-aid/how-much-does-du-cost/tuition-and-fees. Prerequisite(s): ACCT640 and FINC620	3

Leadership Strategies

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Leadership Strategies (LEADST GRC)

12-18 Credits

GRADUATE CERTIFICATE • 12-18 CREDITS • LEADST GRC

The credit for a single course cannot be applied to more than one degree or certificate; any exceptions or variations must be approved by the MBA/MM exceptions committee.

Prerequisites: The following prerequisite courses are required and must be completed before taking the major courses for the Graduate Certificate in Leadership Strategies:
• ACCT640 Managerial Accounting (3 cr) or FINC610 Budget and Finance Management (3 cr)
• MGMT653 Leading Organizations (3 cr) or HRMG700 Managing Human Resources (3 cr)

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Courses		12 Credits
MGMT735	Managing Projects This course analyzes the knowledge and skills necessary to be a successful project leader. Methods of planning, executing, managing, and evaluating complex projects are studied in detail. Topics include project selection, project organizational structures, project scheduling and budgeting, workflow analysis, adhering to timelines, forming teams, negotiations and communications with team members, monitoring progress, and project auditing. This course utilizes MSProject software. Access to a PC platform is strongly recommended for this portion of the course. Note: A grade of C or better is required on the final assessment in order to earn a passing grade in this course. Applicable Course Fees can be found at https://my.davenport.edu/financial-aid/how-much-does-du-cost/tuition-and-fees. Prerequisite(s): ACCT640 or FINC610	3
MGMT747	Sustainable Business Strategie This course studies sustainable business frameworks including the three-part bottom line; environmental, social and economic capital as drivers of business value creation and innovation. Sustainability best practices are explored at the national and global levels along with their implementation by businesses. The role of business and government sectors in fostering sustainability is examined. Disruptive innovation associated with clean technology and serving the poor at the base of the pyramid is also studied. Natural ecosystems processes and change are explored, along with human influences on climate change, land use, and resource extraction. Sustainability is examined from the perspective of one of the biggest business opportunities for present day companies. Note: A grade of C or better is required on the final assessment in order to earn a passing grade in this course. Applicable Course Fees can be found at https://my.davenport.edu/financial-aid/how-much-does-du-cost/tuition-and-fe	3
MGMT760	Organizational Design/Develop An interdisciplinary approach to organization design and development serves as the foundation to evaluate organization performance at many levels. This class emphasizes the alignment of organizational design objectives, which focus on structure and systems to improve efficiency, with organizational development objectives to improve individual performance, group effectiveness and organizational culture. Within the context of an organization’s mission and stakeholder set, the influence of different structures and systems on organizational culture and communication are evaluated to identify the optimum design that will support long term performance and development goals. Applicable Course Fees can be found at https://my.davenport.edu/financial-aid/how-much-does-du-cost/tuition-and-fees. Prerequisite(s): HRMG700 or MGMT653	3
MGMT775	Leading Transformationl Change The nature of the global economy and constantly changing environments results in organizations that must be adaptable to be successful. Nothing changes until people’s behaviors change. This course will focus on the role a transformational leader plays in creating a culture of change and managing change. Transformational leaders direct change by creating a compelling shared vision and effectively communicating this vision to all stakeholders. The full range of transformational leadership behaviors and strategies to build and sustain a culture that embraces change will be explored. Case studies and real-life scenarios will be used to better understand resistance to change, change obstacles, ethical ramifications, and how a leader can anticipate and overcome these challenges. Applicable Course Fees can be found at https://my.davenport.edu/financial-aid/how-much-does-du-cost/tuition-and-fees. Prerequisite(s): MGMT653 or MGMT760	3

Human Resource Management

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Human Resource Management (HR MGMT GRC)

12-21 Credits

HUMAN RESOURCE MANAGEMENT GRADUATE CERTIFICATE • 12-21 CREDITS • HR MGMT GRC

The credit for a single course cannot be applied to more than one degree or certificate; any exceptions or variations must be approved by the MBA/MM exceptions committee.

Prerequisites: The following prerequisite courses are required and must be completed before taking the major courses for the Graduate Certificate in Human Resource Management
•   ACCT640 Managerial Accounting (3 cr)
•   FINC620 Corporate Finance (3 cr)
•   LEGL710 Ethical and Legal Framework for 21st Century Business (3 cr)

*Please note: Due to the limited course work for the graduate certificate, this program is not considered aligned with SHRM requirements. If you are interested in taking the SHRM Certified Professional examination, please see your advisor to determine eligibility.

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Courses		12 Credits
HRMG700	Managing Human Resources This course is designed to introduce the graduate student to the whole spectrum of human resources’ responsibilities and major functions. Topics include staffing, compensation, training, organizational development, employee and labor relations, human resources information systems, and global HR management. An emphasis will be placed upon learning the specific human resources’ disciplines and how to strategically apply that knowledge to solve organization-wide issues. Note: A grade of C or better is required on the final assessment in order to earn a passing grade in this course. Applicable Course Fees can be found at https://my.davenport.edu/financial-aid/how-much-does-du-cost/tuition-and-fees.	3
HRMG720	Employment Law/Labor Relations This course covers employer and employee related issues through an examination of major federal and state laws governing the employment relationship such as: National Labor Relations Act, Title VII of the Civil Rights Act, Age Discrimination in Employment Act, Americans with Disabilities Act, Fair Labor Standards Act, and the Occupational Safety and Health Act. Emphasis is placed on the strategic planning and management problem-solving skills required for hiring, directing and terminating workers in both non-union and union environments. Students will consider short and long-term legal and ethical consequences of legal compliance and noncompliance. Note: A grade of C or better is required on the final assessment in order to earn a passing grade in this course. Applicable Course Fees can be found at https://my.davenport.edu/financial-aid/how-much-does-du-cost/tuition-and-fees. Prerequisite(s): HRMG700 and LEGL710	3
HRMG725	Finance Compensation/Benefits This course examines the purpose, design, funding and administration of compensation and benefit programs offered to employees by their employers. In addition, this course examines the coordination of employer benefits with social insurance programs established and administered by the state. Note: A grade of C or better is required on the final assessment in order to earn a passing grade in this course. Applicable Course Fees can be found at https://my.davenport.edu/financial-aid/how-much-does-du-cost/tuition-and-fees. Prerequisite(s): ACCT640, FINC620, and HRMG700	3
HRMG750	Org Development & Training In this course, students will apply behavioral and social theories to the analysis of individual, interpersonal and group behavior in the workplace. Students will examine current philosophies in self-directed work teams, implementation of a technical workforce, and evaluation of an organization’s knowledge and retention of that knowledge. In addition, the course will explore training demands, which will determine the training needs of an organization. The development of training programs will utilize current techniques for implementation of the training and help set objectives to evaluate staffing and cost-effectiveness, as well as measuring the training programs’ value. Note: A grade of C or better is required on the final assessment in order to earn a passing grade in this course. Applicable Course Fees can be found at https://my.davenport.edu/financial-aid/how-much-does-du-cost/tuition-and-fees. Prerequisite(s): HRMG700	3

Finance

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Finance (FINANCE GRC)

12-21 Credits

FINANCE GRADUATE CERTIFICATE • 12-21 CREDITS • FINANCE GRC

The credit for a single course cannot be applied to more than one degree or certificate; any exceptions or variations must be approved by the MBA/MM exceptions committee.

Prerequisites: The following prerequisite courses are required and must be completed before taking the major courses for the Graduate Certificate in Finance.
•   ACCT640 Managerial Accounting (3 cr)
•   ECON625 Managerial Economics (3 cr)
•   FINC620 Corporate Finance (3 cr)

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Courses		12 Credits
FINC622	Money,Banking, Treasury Mgmt This course will introduce students to the financial system to include financial markets, financial institutions, and central banking. Students garner an understanding of the unique role of banks in the financial system. Also deliberated within the course is the relevance of the United States central bank (a.k.a. the Federal Reserve System) and related central banking topics. Money, Banking, & Treasury Management includes the problems of money and prices, proper organization and functioning of commercial banking and Federal Reserve systems, problems of monetary standards, and credit control and recent monetary and banking trends. The overall relationships and dominance of the workings of the Federal Reserve System and monetary policy and the resulting impacts on the economy are examined. Note: A grade of C or better is required on the final assessment in order to earn a passing grade in this course. Applicable Course Fees can be found at https://my.davenport.edu/financial-aid/how-much-	3
FINC738	Mergers/Acquisit/Consolidation This course is designed to provide the framework for success in the mergers, acquisitions, and consolidations field. Students will develop an understanding of the consequences, duties and ethical behavior in this environment. Formal business valuation methods will be presented and applied. Strategies to grow or restructure a firm domestically and internationally will be examined. A formal due diligence process will be understood that will demonstrate real options and the impact of those decisions. Note: A grade of C or better is required on the final assessment in order to earn a passing grade in this course. Applicable Course Fees can be found at https://my.davenport.edu/financial-aid/how-much-does-du-cost/tuition-and-fees.	3
FINC750	Advanced Financial Management This course is designed to explore advanced methods and techniques used in the financial management of an organization: cash management, capitalization issues, and approaches to financial planning, mergers, acquisitions and multi-national financial management. Students learn to assess the financial operations and positions of an organization using various analysis methods. Special consideration is given to unusual trends and accounting issues. Case studies are utilized to analyze the various financial strategies used by organizations. Note: A grade of C or better is required on the final assessment in order to earn a passing grade in this course. Applicable Course Fees can be found at https://my.davenport.edu/financial-aid/how-much-does-du-cost/tuition-and-fees. Prerequisite(s): ACCT640 and FINC620	3
FINC765	Money and Capital Markets Students acquire the analytical tools needed to understand why the financial marketplace behaves as it does and how financial decisions should be made. This course describes how today’s financial markets operate and where they appear to be headed, as well as how money and capital markets around the globe work to facilitate savings and investments, make payments, supply credit, accumulate wealth, supply liquidity, protect against risk, and support public policy. Note: A grade of C or better is required on the final assessment in order to earn a passing grade in this course. Applicable Course Fees can be found at https://my.davenport.edu/financial-aid/how-much-does-du-cost/tuition-and-fees. Prerequisite(s): ECON625 and FINC620	3

Business Essentials

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Business Essentials (BUS ESS GRC)

12 Credits

BUSINESS ESSENTIALS GRADUATE CERTIFICATE • 12 CREDITS • BUSN GRC

This Graduate Certificate provides a general study of the contemporary theories and concepts in an organization or business. The certificate provides the general review of the basic concepts of marketing and management. In addition, the certificate will introduce the principles of financial accounting, emphasizing the understanding and interpretation of financial data, as well as the fundamental concept of financial management and the basic statistics necessary for business. Descriptive and inferential statistical methods, including probabilities of random events are applied in problem-solving and decision-making situations.

The credit for a single course cannot be applied to more than one certificate; any exceptions or variations must be approved by the MBA/MM exceptions committee.

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Courses		12 Credits
ACCT510	Fund Acct Principles/Concepts This course introduces the principles of financial accounting, emphasizing the understanding and interpretation of financial data. Students also learn journal entries, adjustments, and an understanding of the complete accounting cycle. Financial concepts are covered, as well as basic concepts for the analysis of financial statements. Applicable Course Fees can be found at https://my.davenport.edu/financial-aid/how-much-does-du-cost/tuition-and-fees.	3
BUSN520	Management and Marketing This course is a study of the contemporary theories and concepts in marketing and management. Major areas of study in marketing include the environment in which the firm competes and how the firm uses market segmentation, product and service development, and pricing, distribution, and promotion strategies to maximize sales and profits. The study of management includes the manager’s roles and responsibilities in performing the five universal functions of management, which are planning, organizing, staffing, leading, and controlling. The student also explores ethics and corporate responsibility and the framework for a systematic approach to marketing and management decision-making. Note: BUSN610 is a graduate level business elective for the Master of Science in Nursing program only. Applicable Course Fees can be found at https://my.davenport.edu/financial-aid/how-much-does-du-cost/tuition-and-fees.	3
FINC510	Foundations of Financial Mgmt This course introduces the student to the fundamental concepts of financial management. The topics covered are financial statement analysis, the term structure of interest rates, time value of money, risk and return, bond and stock valuation, capital budgeting, financing issues such as working capital policy, capital structure, cost of capital, dividend policy, and related topics. Applicable Course Fees can be found at https://my.davenport.edu/financial-aid/how-much-does-du-cost/tuition-and-fees. Prerequisite(s): ACCT510 or successful completion of undergraduate equivalent coursework	3
STAT500	Statistics for Business This is the basic statistics course for graduate students who have never had statistics or for those who need a refresher course. Descriptive and inferential statistical methods are applied in problem-solving and decision-making situations. The probabilities of random events and the percentiles of random measure are derived, analyzed, and used either to ascertain unknown current state of affairs or to anticipate future outcomes. Applicable Course Fees can be found at https://my.davenport.edu/financial-aid/how-much-does-du-cost/tuition-and-fees.	3

Accounting and Financial Analysis

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Accounting and Financial Analysis (ACCT FIN GRC)

18 Credits

ACCOUNTING AND FINANCIAL ANALYSIS GRADUATE CERTIFICATE • 18 CREDITS • ACCT/FINC GRC

The Accounting and Financial Analysis Graduate Certificate provides the foundation of financial concepts and the fundamentals of accounting. The certificate introduces the principles of accounting, with an emphasis on applying Generally Accepted Accounting Principles (GAAP) to business situations as compliant journal entries are recorded. In addition, the certificate will allow for the analysis of organizational performance and financial condition evaluation. This certificate helps prepare non-accounting undergraduates to enrollment in the MAcc degree. Additionally, it prepares non-accounting undergraduate for employment in general accounting positions.

The credit for a single course cannot be applied to more than one degree or certificate; any exceptions or variations must be approved by the MBA/MM exceptions committee.

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Courses		18 Credits
ACCT510	Fund Acct Principles/Concepts This course introduces the principles of financial accounting, emphasizing the understanding and interpretation of financial data. Students also learn journal entries, adjustments, and an understanding of the complete accounting cycle. Financial concepts are covered, as well as basic concepts for the analysis of financial statements. Applicable Course Fees can be found at https://my.davenport.edu/financial-aid/how-much-does-du-cost/tuition-and-fees.	3
ACCT511	Intermediate Accounting I This course builds upon the fundamental accounting process studied in ACCT510 and focuses on significant processes of the major categories of the balance sheet and statement of cash flow and income statements. Students will apply applicable APB and FASB pronouncements and related topics for specific accounting situations. Applicable Course Fees can be found at https://my.davenport.edu/financial-aid/how-much-does-du-cost/tuition-and-fees. Prerequisite(s): ACCT510	3
ACCT512	Intermediate Accounting II This course is a continuation of ACCT511 Intermediate Accounting I with a comprehensive study of the major categories of the balance sheet and statement of cash flow and income. In addition, students will be introduced to the accounting, analysis and reporting of special topics such as pension/retirement, leases, inflation, income taxes, earning per share and revenue recognition. Applicable Course Fees can be found at https://my.davenport.edu/financial-aid/how-much-does-du-cost/tuition-and-fees. Prerequisite(s): ACCT511	3
ACCT513	Federal Taxation I This course provides an explanation of the federal tax structure and provides training in the application of tax principles as they pertain to individuals. The course provides an introduction to taxation for businesses, federal tax laws and regulations, taxation theory, and tax research and planning techniques. Applicable Course Fees can be found at https://my.davenport.edu/financial-aid/how-much-does-du-cost/tuition-and-fees. Prerequisite(s): ACCT510	3
ACCT515	Advanced Accounting Topics	3
LEGL510	Business Law Foundations	3

Health Care Management

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Health Care Management (HC MGMT GRC)

12-15 Credits

GRADUATE CERTIFICATE • 12-15 CREDITS • HC MGMT GRC

Graduate Certificates provide students with the opportunity to deepen their skills in a particular subject. They may be completed at any time while taking Master's degree provided the prerequisites are met, or the certificate may be completed as a stand-alone.

The credit for a single course cannot be applied to more than one degree or certificate; a course substitution must be approved by the Department Chair.

Prerequisite: HCMG630 Health Care Organizations (3 cr) is a required prerequisite that must be completed prior to taking the following courses in the Graduate Certificate in Health Care Management.

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Major		12 Credits
HCMG730	Ethical/Legal Prspct Health Cr This course examines the legal and ethical dimensions involved in healthcare management. Students will learn the types of laws that impact healthcare organizations, including: tort, criminal, and civil. Students will examine issues that extend beyond the legal dimension and explore ethical dilemmas that are periodically encountered by healthcare leaders. Student will study, ethical theories and be provided with ethical decision making models or processes that can assist them in critically analyzing and resolving ethical dilemmas. Note: A grade of C or better is required on the final assessment in order to earn a passing grade in this course. Applicable Course Fees can be found at https://my.davenport.edu/financial-aid/how-much-does-du-cost/tuition-and-fees. Prerequisite(s): HCMG630	3
HCMG745 or HCMG770	Health Care Practice Management or Strategic Management in Health Care HCMG745 - This course integrates the knowledge and skills developed in previous courses into the context of health services practice management. Emphasis will be placed on the application of best business practices providing practical, proven solutions for the “real-world” concerns. These include billing, coding, collections, electronic medical records, technology, work flow, office layout, staffing, compensation, reducing malpractice risk, OSHA, HIPAA, vendor relations, compliance, and marketing. Students will be able to apply these methods to effectively manage any health services practice. This course will integrate higher levels practice management principles for a health care organizations. Emphasis will be on strong practice-to-patient relationships and adhering to a model of patient-centered medical care. Included in discussions will be operational resources related to current and future use of technology. Note: A grade of C or better is required on the final assessment in order to earn a passing grade in this course. Prerequisite(s): HCMG730 and HCMG750 HCMG770 - This course integrates the knowledge and skills developed in previous courses in the Health Care Management program into the context of strategic management of health care organizations. Emphasis will be placed on the application of total quality management and/or continuous quality improvement initiatives in improving efficiency and cost containment in a health care setting. Tools for TQM and CQI will be discussed and demonstrated through casework. Students will be able to apply these methods to affect change throughout their organization. Note: A grade of C or better is required on the final assessment in order to earn a passing grade in this course. Prerequisite(s): HCMG630	3
HCMG750	Financial Mgmt for Health Care The focus of this course is to provide a working knowledge of payment policies and reimbursement methodologies used in health care and how they vary by payment source (governmental, private, and capitated insurance). Methodologies used by facilities and practitioners will be applied and compared. Factors affecting payment will be discussed. Costing methodologies, revenue cycle management, purchasing strategies, budgeting, and variance analysis applied to health care are examined. Note: A grade of C or better is required on the final assessment in order to earn a passing grade in this course. Applicable Course Fees can be found at https://my.davenport.edu/financial-aid/how-much-does-du-cost/tuition-and-fees. Prerequisite(s): HCMG630	3
HINT730	Legal Aspects and Compliance This course will provide an overview of the legal processes and compliance issues related to health data. Students will review HIPAA compliance requirements as well as review risk management strategies and policies. Students will develop a training program related to legal issues and compliance and incorporate project management methodologies. Applicable Course Fees can be found at https://my.davenport.edu/financial-aid/how-much-does-du-cost/tuition-and-fees.	3

Predictive Analytics and Data Visualization

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Predictive Analytics and Data Visualization (PREDVIL GRC)

12-15 Credits

GRADUATE CERTIFICATE • 12-15 CREDITS • PREDVIL GRC

Data Analytics analyzes vast databases that must be examined using complex algorithms and artificial intelligence to identify previously unidentified useful sets of relationships and trends. The Predictive Analytics and Data Visualization Graduate Certificate is offered online and prepares individuals to build predictive and forecasting models, generate data visualization products, and build data dashboards and automated reports. The Graduate Certificate uses industry standard software in practical applications directly related to current trends and issues that impact organizations across a broad spectrum. Course progression and content is carefully formulated to build competency in predictive modeling, forecasting and data visualization for students from a broad range of disciplines and experiences, including those who are new to the field. Credit from this certificate program can be transferred to the Master of Science in Data Analytics Degree program.

Recommended Prerequisite: DATA610 Essentials of Business Analytics (3 cr) is a recommended prerequisite that should be completed prior to taking the following courses in the Graduate Certificate in Predictive Analytics and Data Visualization.

*DATA courses are only offered in a 15-week online format.

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Major		12 Credits
DATA667	Data Visualization & Commnctn Data visualization and communication skills are taught using industry standard software. The instructional approach in this course focuses on application using hands-on projects to create reports and dashboards with high-impact visualizations of common data analyses to help in decision making. A key element of instruction is an emphasis on communicating the practical implications of data analytics results to a non-technical audience in a timely manner. Applicable Course Fees can be found at https://my.davenport.edu/financial-aid/how-much-does-du-cost/tuition-and-fees.	3
DATA710	Introduction to R Programming The basics of R programming are introduced including software installation and configuration necessary for effective data analysis. Generic programming language concepts are introduced and covered within the context of how they are implemented in practice when conducting high-level statistical analysis. The instructional approach in this course focuses on application-based introduction of programming concepts such as reading data into R, accessing analysis tool boxes in R, writing R functions, debugging, and organizing and commenting in R code. Data mining and analysis projects will be used to provide working examples. Applicable Course Fees can be found at https://my.davenport.edu/financial-aid/how-much-does-du-cost/tuition-and-fees.	3
DATA772	Stat Analysis Data Analytics This course covers statistical procedures used in data analytics with emphasis on hands-on practice. Industry standard software is used to import and prepare data for model development as well as for developing various types of regression models. Assessment of model performance and methods for model selection are also covered. Emphasis is also placed on parameter estimation, variable selection, and diagnostic checking of these models and their use for statistical inference and prediction. Both numerical and graphical techniques are used for diagnostics and reporting. Applicable Course Fees can be found at https://my.davenport.edu/financial-aid/how-much-does-du-cost/tuition-and-fees. Prerequisite(s): DATA710	3
DATA785	Predictive Modeling This course covers statistical modeling in the use of statistical methods to develop models that can be used for predicting future numerical or categorical outcomes in processes for disciplines ranging from business to science. The philosophy of modeling as well as common modeling methods and model adequacy assessment procedures are covered. Industry standard software is used to prepare data, develop and assess models, obtain predictions, and present results. The main thrust of the course is on the application of predictive modeling rather than the theory behind it. Selected projects will be used to provide hands-on experience with the various steps involved in modeling and predicting. Applicable Course Fees can be found at https://my.davenport.edu/financial-aid/how-much-does-du-cost/tuition-and-fees. Prerequisite(s): DATA772	3

Data Mining and Visualization

Read more about Data Mining and Visualization

Data Mining and Visualization (DATAVIL GRC)

12-15 Credits

GRADUATE CERTIFICATE • 12-15 CREDITS • DATAVIL GRC

Data Analytics analyzes vast databases that must be examined using complex algorithms and artificial intelligence to identify previously unidentified useful sets of relationships and trends. The Data Mining and Visualization Graduate Certificate is offered online and prepares individuals to conduct data mining projects, generate data visualization products, and build data dashboards and automated reports. The concentration uses industry standard software in practical applications directly related to current trends and issues that impact organizations across a broad spectrum. Course progression and content is carefully formulated to build competency in data mining and visualization for students from a broad range of disciplines and experiences, including those who are new to the field. Credit from this certificate program can be transferred to the Master of Science in Data Analytics Degree program.

Recommended Prerequisite: DATA610 Essentials of Business Analysis (3 cr) is a recommended prerequisite that should be completed prior to taking the following courses in the Graduate Certificate in Data Mining and Visualization.

DATA courses are only offered in a 15-week online format.

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Major		12 Credits
DATA625	Data Mining The benefits of using data to optimize the decision-making process, including understanding the differences between various types of data, data formats, data warehouses and data marts. Students will develop usable extraction, transformation and loading (ETL) techniques associated with data analysis and be introduced to data modeling and data mash-up techniques. Applicable Course Fees can be found at https://my.davenport.edu/financial-aid/how-much-does-du-cost/tuition-and-fees.	3
DATA667	Data Visualization & Commnctn Data visualization and communication skills are taught using industry standard software. The instructional approach in this course focuses on application using hands-on projects to create reports and dashboards with high-impact visualizations of common data analyses to help in decision making. A key element of instruction is an emphasis on communicating the practical implications of data analytics results to a non-technical audience in a timely manner. Applicable Course Fees can be found at https://my.davenport.edu/financial-aid/how-much-does-du-cost/tuition-and-fees.	3
DATA710	Introduction to R Programming The basics of R programming are introduced including software installation and configuration necessary for effective data analysis. Generic programming language concepts are introduced and covered within the context of how they are implemented in practice when conducting high-level statistical analysis. The instructional approach in this course focuses on application-based introduction of programming concepts such as reading data into R, accessing analysis tool boxes in R, writing R functions, debugging, and organizing and commenting in R code. Data mining and analysis projects will be used to provide working examples. Applicable Course Fees can be found at https://my.davenport.edu/financial-aid/how-much-does-du-cost/tuition-and-fees.	3
DATA728	Advanced Data Mining This course will be a more advanced treatment of data mining and predictive analytics concepts introduced in DATA625 with a focus on customer relationship management (CRM). Using customized variations of the industry-standard CRISP-DM methodology, it will provide an experiential learning opportunity to explore all six phases of the model. This includes business understanding, data understanding, data preparation, modeling, evaluation, and deployment. Industry standard tools and techniques are utilized to prepare students with the knowledge to be successful in current organizations. Applicable Course Fees can be found at https://my.davenport.edu/financial-aid/how-much-does-du-cost/tuition-and-fees. Prerequisite(s): DATA625	3

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Data Mining and Visualization (DATAVIL GRC)

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